Helina Guleria is a Dutch design company that uses a sustainable business concept in its product design. The owner has an Indian/Dutch mixed background which strongly influences her design aesthetic throughout the collection. She likes to provoke unusual colour combinations seen on the streets of India with contemporary graphical European twists.

This year (’22) Helina is undertaking her research trips to India, where she is exploring her mission in connecting East & West by collaborating with Indian artisans. By working with Indian artisans she contributes in preserving Indian heritage which is slowly dying due to modernisation and technological developments.

A circular approach is followed in upcycling furniture pieces and working with recycled & deadstock fabrics within the textile categories. Raw materials are re-used and given a second life with the aim in reducing waste on this planet.

In the finishing process of the products there will be partnerships with Dutch and Indian stitching studios who provide employment to women with a distance to the labour market.

The development process will be communicated by showing transparency through a QR-code which is attached to the products. This will create consumer awareness about how, where and by who a product is made.

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